The Avala Brand

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About us

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Special fashion

What is the aim of AVALA?

The aim of AVALA is to showcase fashion styling tips and promote the clothes I design and sew. The goal is to attract clients as a fashion designer while also building a strong social media presence.

What is your target follower count by the end of the contract?

I aim to grow my social media following to between 7,000 and 10,000 followers.

Special fashion

What are your goals for the social media pages?

My goal is to establish a strong online presence and attract clients to my fashion brand by consistently posting engaging and creative content.

What are the objectives for the brand and social media?

• To design and create bespoke female outfits such as summer wear, corporate styles, evening gowns, and more.

• To educate and inspire through styling tips, including how to pair outfits and use the right colour combinations.

What kind of vibe do you want your page to give off?

I want my page to reflect my unique fashion ideas and styling approach. I’m inspired by pages like:

• Instagram: @may27_couture, @adelakiel

• TikTok: @faithfittings (for dressmaking process), @angiesscrapbook and @total9ja (for a classic yet friendly vibe)

The overall feel should be professional, stylish, and approachable.

Who is your target audience?

• Age: 3–50 years

• Gender: Primarily women and children, with custom shirts also available for men

• Location: Global, with a focus on the UK and Nigeria

• Interests: Summer wear, dinner gowns, corporate wear, and couple’s outfits

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